About the Team

Since launching globally in 2016, advertising in short-form video has evolved immensely and so has TikTok's monetization platform. As TikTok's revenue has grown exponentially, go-to-market teams have adapted faster than systems can be built and are now challenged with unlocking strategic insights to continue to grow the business. To solve this, TikTok has built an in-house CRM that spans the entire sales journey from lead-to-opportunity, opportunity-to-revenue, and customer success that allows us to deeply understand the goals of our advertiser and agencies while empowering our sales teams to become trusted advisors for clients. As the Product Manager on the Ads CRM team, you will spearhead solutions in conjunction with global sales teams, strategy, and operations to build the next generation of TikTok's in-house CRM by leveraging generativeAI capabilities, driving business outcomes and supporting global business needs.

Responsibilities

• Responsible for the functional design of data applications and AI insight products on the CRM platform, defining the product roadmap, and writing Product Requirements Documents (PRDs).
• Work closely with the internal sales team to gather and analyze sales processes and business requirements.
• Manage the entire product development lifecycle, including project planning, progress tracking, and risk management.
• Collaborate closely with the development team to ensure on-time product delivery and adherence to high-quality standards.
• Monitor and analyze product metrics, collaborate with relevant teams to quickly identify issues, continuously iterate on product features, and strive to improve key product indicators.

Qualifications

• Minimum Qualifications: Bachelor's degree or higher, with a minimum of 3 years of experience in To B (Business-to-Business) product management.
• Experience in the design and delivery of online advertising products, CRM data application products, or Generative AI models/applications is strongly preferred.
• Excellent communication and presentation skills, with the ability to effectively communicate with diverse stakeholders and drive decision-making.
• Data-sensitive, possessing strong logical thinking and data analysis skills, proficient in utilizing data to analyze and improve business performance. Experience with Master Data Management (MDM) is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

The base salary range for this position in the selected city is $149,040 - $311,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.